Have you seen your CPAs rising and your margins thinning?
You are not alone. What if I told you that you are entitled to a refund from both Facebook and Google, as well as other ad networks because the traffic you may be receiving from your ads, may not even be human…
Wait, did you say refund?
Yes, you heard that right!
Click fraud and bot traffic has become a MAJOR issue across every ad network, and while some ad networks are more transparent than others and have systems in place to submit your claims, some don’t.
So this article is going to dive into the step by step process of exactly how you can get a refund from fraudulent Facebook and Google ad traffic due to malicious bots other bad actors that may be eating up your ad spend and costing your company thousands.
So how bad is his problem? Take a look for yourself…
Here is a phenomenal graph from BI Intelligence on the estimated cost and trajectory of ad fraud…
Yes, you read that right, it will cost business owners like you and I over 140 BILLION dollars (USD) by 2025…
Now you might be wondering, well that’s in 2025, what about right now?
Well here are a two screen shots from case study from Siphon, one of the many companies that have been spun out of a need for a solution to this growing problem…
The graph above from Siphon shows that 16.6% of traffic received from a Google Adwords campaign was from bot traffic
The graph above from Siphon shows that 41.4% of traffic received from a Facebook Ad campaign was from bot traffic
“Every day we see increasing amounts of click fraud coming into our client’s websites, with some clients seeing as little as 8% with their AdWords or up to 40% on Facebook campaigns. This problem is only getting worse and anyone who doesn’t make the effort to stop it on their accounts is throwing money away. ”
– Richard Seppala (CEO of Siphon)
Hypothetically going off the graphs above, for every $10,000 you spend on advertising your business… you would be losing approximately $4,140.00 USD to bot traffic / click fraud on Facebook, and $1,660 on Google.
I have been aware that bot traffic was an issue for quite some time, and have posted about how to prevent it on more than one occasion, but only recently did I learn that business owners can receive a refund if they can prove that click fraud is occurring and submit their claim in the proper format.
So what is this format and how do you track click fraud to get your hard earned money back?
They take care of the technical work for you, and at the end of the month you can request a CSV which you then can turn around and submit to either Google or Facebook (and other networks), to run a click audit, and ultimately be rewarded your refund for the click fraud that has occurred.
Thankfully Google makes this process easy and you can submit the CSV report via this form here :
Report Click Fraud On Google
Bing has their form here which you can quickly talk to an agent and request a click audit :
Report Click Fraud On Bing
Yahoo doesn’t really have any direct route to reporting click fraud but you can contact them here :
Report Click Fraud On Yahoo
Unfortunately, Facebook is the ugly duckling of the Ad Networks and does not have a formal contact form to report click fraud. Which makes this difficult and near impossible to report click fraud and request a click audit unless you have a dedicated account rep, which usually only happens if you spend over their monthly threshold to warrant a Facebook rep. Additionally they recently removed the option to email or spur up a Live Chat with them in their Support Center, so the following is your next best option…
Go into your ad account and click “Report A Problem” at the bottom and you will come across a form like this :
When you select the problem, select “Managing Ad Accounts”, fill out the form, and upload your CSV… depending on who is assigned the ticket, you may either get a templated response, or they will open up an investigation based on the evidence you have provided.
If you get a templated response, respond to it, if that doesn’t work, open another ticket.
IMPORTANT : When reporting click fraud to Facebook, be patient and be professional. Unlike other ad networks that have processes that are public facing for reporting click fraud, you have to deal with support reps who may not be trained on the subject before you get your issue resolved.
Hopefully in the near future Facebook creates a proper form for reporting these issues, and I will gladly update this post when and if Facebook provides a form in the future.
What is the difference between Siphon and ClickCease?
However between the two services, only Siphon (which is also the more expensive of the two) is the only provider that allows for you to generate reports specifically for reporting bot traffic / click fraud on Facebook.
So depending on where you allocate the majority of your ad spend, you may want to opt for one over the other, however while I found Siphon’s reporting terminology somewhat challenging to interpret, I did find that the guided walkthrough that they have (see below) was fairly easy for anyone getting started with their service and they even have the option to setup a call with their support staff (which I found quite knowledgeable) if you get lost :
Out of the two, I inherently would recommend Siphon, however I did contact ClickCease‘s support staff on the topic of reporting Facebook click fraud, and they mentioned they have plans to roll out a fraud reporting tool soon.
So if you or someone you know is spending a significant amount of money on ad spend, please share this, this is a topic that very few people know about, and even fewer people know how to address.
Unlike other groups, I do not regurgitate other people’s content, and share the strategies I have or am presently implementing for my clients ( I do CRO, conversion rate optimization, for companies that do between 10-280M a year in sales), ranging on a variety of topics from Facebook Ads, Google PPC, SEO, Email Marketing, Funnel Building , and Growth Hacking.
*Disclosure: This is a professional review article that contains affiliate links and receives compensation from the companies whose products we have reviewed. We test each product thoroughly and have shared our opinions above. This site is independently owned and the opinions expressed here are our own.